Fine Jewelry Brand
Brand Strategy, Brand Identity, collateral DESIGN, Packaging
PROJECT OVERVIEW
THE GOAL IS TO CREATE A BRAND IDENTITY THAT EMBODIES UNIQUENESS, ARTISTRY, AND ACCESSIBILITY, ALL WHILE PRIORITIZING ETHICAL SOURCING AND INDIVIDUAL PREFERENCES.
+ Core Values Definition
+ Target AuDience Evaluation
+ Competitors & Positioning
+ Unique Selling Point DefiNition
+ Brand Personality & Voice Development
+ Mission Statement
+ Tagline
+ Brand Color Palette
+ MOODBOARD
+ Logo Suite
+ Font Pairing
+ Packaging Design
+ Collateral Design
BRAND MISSION
Liten Fine Jewelry’s brand mission centers on the celebration of unique designs. Our pieces are wearable art, meticulously crafted to ignite your senses and evoke a sense of wonder. We want you to feel like you’re discovering jewelry that is truly exceptional and rare in its design. Our creations carry a touch of the unexpected, a hint of quirkiness that sets us apart, ensuring that every piece feels like an exquisite masterpiece, waiting to be cherished.
TAGLINE
RESPONSIBLY SOURCED, THOUGHTFULLY CRAFTED
Liten Fine Jewelry specializes in crafting bespoke and unique fine jewelry for individuals who possess a refined eye for style and artistry. Liten’s pieces cater to those who appreciate jewelry that is not only unique and accessible but also responsibly sourced.
MOODBOARD
Artistic | Unexpected | Elegant | Quirky Sophisticted | Inclusive
COLOR PALETTE
Primary logo
Secondary logo
Brandmark
Brand Element
RESPONSIBLY SOURCED, THOUGHTFULLY CRAFTED
Business card design
Embossed Envelope
Embossed thank you Card
Jewelry Cleaning cloth pouch
tote bag
With @litenfine, we wanted to create a brand that not only looks beautiful but also resonates with a celebration of individuality and unexpected beauty.
From the logo to the color scheme, every element of the brand has been designed with a lot of thought and care. We have also paid close attention to the messaging and the tone of voice, making sure that it resonates with the audience. Crafted for style enthusiasts who appreciate refined beauty, thoughtful shoppers valuing craftsmanship, and sustainability-minded individuals prioritizing ethical practices. Liten Fine Jewelry's communication speaks to those who prioritize sentimental value over monetary worth and pay attention to details, appreciating intricacies in design and craftsmanship.
RESPONSIBLY
SOURCED
Thoughtfully
Crafted
