ABOUT THE STUDIO

Our Values

{ Intention over Trends }

We focus on thoughtful, strategic design rooted in your story, ensuring it resonates today and endures tomorrow.

{ Connection over Transaction }

We build meaningful relationships with our clients, genuinely invested in helping them grow. This is more than just a transaction, it’s a collaboration.

{ Integrity over Profit }

We prioritize integrity in everything we do, partnering with founders who want to create impact with honesty and purpose.

{ Empowerment }

We champion women & marginalized communities, giving them the tools to succeed.

Born in Germany. Based in San Diego.
Business mind meets creative vision.

Meet THE founder

Franziska Contreras
Creative Director & Founder

{ intro }

With a background in Business Administration and Marketing from Bamberg, Germany, and a career that began in entrepreneurship, I blend strategy with style to create brands that are both intentional and elevated.

Born in Germany and now based in San Diego, I bring an international perspective, shaped by culture, travel, and design, to every project. My work is rooted in psychology, individuality, and style, helping visionary founders turn their story into a brand that connects and endures.

{ the edit }

Favorite creative recharge cities: NYC & Berlin

Left-handed

Fluent in German, Romanian, English (plus some Spanish + French)

Obsessions: fashion, interiors, thrifting

Fav Book Genres: fantasy novels with badass female leads, greek mythology, gothic literature

Fur babies: black cat & a Malinois

For astrology lovers: Scorpio Sun, Taurus Moon, Leo Rising