ABOUT THE STUDIO

Our Values

Trends inform our work. They never lead it. Every decision is rooted in your story, your audience, and where those two things connect.

{ Intention over Trends }

{ Connection over Transaction }

We show up as your true creative partner. We think alongside you, push the work further, and are genuinely invested in your success. Not just the deliverable.

{ Integrity over Profit }

We work with founders who are building something honest, who care about their craft, their clients, and the world around them.

Born in Germany. Based in San Diego.
Business mind meets creative vision.

Meet THE founder

Franziska Contreras
Creative Director & Founder

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I studied Business Administration and Marketing in Germany and have spent years working with founder-led brands.

Now based in San Diego, my perspective is shaped by moving between cultures, absorbing design, fashion, and creative direction across Europe and beyond. That finds its way into every project.

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Favorite creative recharge cities: NYC & Berlin

Left-handed

Fluent in German, Romanian, English (plus some Spanish + French)

Obsessions: fashion, interiors, thrifting

Fav Book Genres: gothic literature, fantasy novels with badass female leads, greek mythology

Fur babies: black cat & a malinois

For astrology lovers: Scorpio Sun, Taurus Moon, Leo Rising